Late Dev has never been on time once in his life. The doctors said he was born at the age of four. As the founder of the LATE rebellion, Dev preaches to his fellow latecels about the true freedom found in being late. His interests include late blasting shitcoins and staying up late.
Jay used to be an early lad. He would show up to work early and even attended university at the age of 13. However, his eyes have been opened to the ideals of late capitalism, and he has never looked elsewhere since. He finally mustered up the courage to say "Fuck you boss, I am late."
Ser Prosper never conformed to the societal norms introduced by the oppressive nature of deadlines and calendars. Ironically enough, he realized from an early age the power in being late. The LATE rebellion was not a hard one for Ser Prosper to understand, for he is in no rush to get to work.
He used to be known as just "Flo". As a child he expressed his creative interests and passions. Late Dev recognized these passions and recruited Flo to create the Late Capitalist NFTs for the LATE movement, but Flo delivered them a month late. Now, he is called "Late Flo".